Spotify India

Amarjit Singh Batra - MD Neha Ahuja - Head of Marketing, India Divya Chadha - Head of Consumer Marketing, India

The Leo Group *Lead Agency

Dheeraj Sinha - MD, The Leo Group India and CSO, South Asia Rajdeepak Das - MD, The Leo Group India and CCO, South Asia Rakesh Hinduja - COO West Vikram Pandey - NCD Niharika Talwar - Brand Partner Amrita Varma - Brand Strategy Associate All Creative Directors, Art Directors, Copywriters and Servicing Associates

Spotify, a late-comer to the Indian music-streaming market wanted to take a leadership position. But how, when all the insights around music were taken? We realised that life in India is chaotic, and music helped Indians navigate the chaos, giving birth to the campaign ‘There’s a playlist for that’. Using social intelligence, we put up 1153 hyper-contextual messages on billboards, each with a playlist to help Indians navigate everyday chaos. Our Monthly Active Users (MAUs) grew by 100%, and we dominated on social with a share of voice of 32%.