CENTRAL JD COMMERCE

Praopilas Cheevakrianggrai - Head of Brand Marketing Communication

BBDO Bangkok *Lead Agency

Prasit Kunanuphanchai - Head of Brand and Digital Planning Ramida Sinma - Associate Planning Director Anuwat Nitipanont - Chief Creative Officer Pitha Udomkanjananan - Executive Creative Director Thiti Boonkerd - Creative Director Nuttawee Pisanprechatam - Art Director

In less than 3 weeks of the campaign, given low brand favourability, fierce e-commerce competition and a limited campaign budget, JD Central’s Targeted Gift campaign has proven that the effective integration of insightful data, social media innovation and intrigue creativity have ignited a new way of e-commerce communication. The campaign drove up sales by +17%, enhanced brand favourability and generated over 19.4 Million Baht of Earned Media.