The New Zealand Heart Foundation

Brian Scott - Marketing and communications manager Alison Wheatley-Mahon - Head of Marketing and Fundraising

BC&F Dentsu *Lead Agency

Daniel Barnes - Founder and Partner Paul Catmur - Founder and ECD Luke Farmer - Managing Partner Sarah Crisford - Account Manager Ryan Jordan - Strategy Director

READING THIS COULD SAVE YOUR LIFE. Do you feel okay reading this? Perhaps short of breath, or fatigued? A dull pain in your shoulder? Like scores of New Zealander’s every day, you might be having a fatal heart attack and not even know it. Since 2015, we have effectively been showing people the real signs of a heart attack. Instead of lecturing people, we’ve been setting them a simple challenge called The Heart Attack Act. Over 4 years, we’ve seen a 12% increase in heart-related ambulance calls during campaign periods.