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PayPal
PayPal CarPark Christmas Challenge

RAN IN: Australia

CLIENT
PayPal Australia

Tom Hunter - Communications Manager Danielle Grant - Senior Marketing Manager

AGENCY
Edelman Australia *Lead Agency

Ian Foulds - Director of Strategy Drew Collins - Account Director Scarlett Templeman - Senior Account Director Jilvan Mohammadi - Vidoeographer/ editor Marcel Bingham - Senior Art Director Lisa Jackson - Senior Copywriter Jamil Bhatti - Creative Director Jasmin Malam - Senior Producer


Isobar


iProspect


SUMMARY

A brand in decline. Reduced to a button at checkout pages, which people missed on 2 out of 3 sites. With the biggest sale period looming - Christmas. We love and hate it. Stuck in queues, in the heat, trying to nail the perfect gifts, all the while losing precious time that could be spent enjoying the holidays. PayPal showed how you could nail those gifts without even stepping in a shopping mall, increasing brand consideration and overdelivering on the transactions KPI set by 41%.


Hero Medium: Social Networking Sites/Applications

Audience: Young people (20-35)

Objectives: Build brand equity, Increase brand loyalty, Retain Existing Customers

Language: English