CLIENT
Mondelez India
1. Chhavi Bindal - Senior Manager Equity Chocolates
2. Anil Viswanathan - Senior Director - Marketing Chocolates
3. Sameer Yadav - Associate Director - Tablets
AGENCY
1. Ganapathy Balagopalan - Head of Planning - Mumbai
2. Sukesh Nayak - Chief Creative Officer
3. Neha Shah - Account Management Team
4. Bhakti Malik - Strategy Team
5. Minal Phatak - Creative Team
6. Prakash Nair - EVP & Associate President
Wavemaker India
Harsh Desireddy - Client Lead
SUMMARY
Sharing chocolates in good times is normal, but here is a case that shows the impact of what a chocolate can do during bad times.
COVID19 exposed an age-old societal issue - the high-power distance in Indian society which had only widened during the pandemic. To address this, Cadbury gave up its brand logo entirely and replaced it with a Thank You to help people share their heartfelt generosity towards those neglected and vulnerable around them. In a tough year this helped move – the people, the brand, the business.
