SCHF

1. Nicola Stokes - CEO 2. Tanya Sarina - Head of Health Promotion

CHE Proximity *Lead Agency

1. David Halter - Chief Strategy Officer 2. Mariana Rice - Client Partner 3. Albert Olsen - Account Executive 4. Sam Dickson - Creative Director 5. Cameron Bell - Creative Director 6. Glen Dickson - Executive Creative Director 7. Ant White - Chief Creative Officer 8. Holly Alexander - Director, Strategic Production

Against a backdrop of falling donations and economic turbulence, we faced a big challenge: to deliver a stream of new, predictable revenue for Sydney Children’s Hospitals Foundation (SCHF). We found a dramatic new insight to spearhead our cause: to cure the homesickness suffered by all kids in hospitals. We developed a fundraising initiative involving children’s hospital charities that included the co-creation of an entirely new brand: Coles Mum’s Sauce. In the process, we’ve created a new, long-term, sustainable and accessible revenue stream to help participating hospitals.