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Land Rover
SAS AU drives Defender Growth

RAN IN: Australia

CLIENT
JLR Australia

1. Tim Krieger - GM Comms & PR 2. Rowena Vas - Communication Manager

AGENCY
Dentsu X *Lead Agency

1. Sam Down - Client Partner 2. Kristina Endrikhovskaia - Client Manager 3. James Hawkins - Investment Manager


Seven West Media *Lead Agency

1. Joseph Cilia - Strategist 2. Andrew Johnson - Campaign Implementation Manager 3. Chris Fifer - Head of Program Partnerships


The Story Lab

Leontine De Sutter - Head of Content Partnerships


Spark44

Gavin Sommer - General Manager


SUMMARY

In spite of an onslaught of extraordinary challenges putting a stop to creative production, dwarfed media budgets and intense limitations around how product benefits could be depicted, this media led campaign rose to the challenge. It may have been our toughest, but boy was the payback worth it - we not only smashed our targets, but delivered unprecedented sales!


Hero Medium: Sponsorship

Audience: Others: Off Road/ Adventure enthusiasts

Objectives: Support event, exhibition, promotion, sponsorship

Language: English