CLIENT
Hyundai Australia
1. Helen Gilmartin - Product Portfolio Marketing Manager
2. Bill Thomas - Director of Marketing
3. Lisa Yau - Brand & Product Marketing Specialist
AGENCY
1. Ben Hourahine - Strategy Partner
2. Richard Morgan - Executive Creative Director
3. Parisa Rezeai-Abyaneh - Creative Team
4. Alister McCann - Creative Team
5. Matt Robinson - Managing Director
6. Jonny Sycamore - Group Account Director
7. Emily Entwisle - Project Director
Hearts & Science
SUMMARY
To launch the all-new Hyundai Venue in Australia, we challenged every convention in the SUV category and developed a new strategic approach to audience targeting, channel choice and creative development to take on the big spenders dominating the category. Our #4SecondReviews campaign for the Venue broke every digital benchmark for Hyundai and produced the most successful launch for them in the Australian SUV market, driving over $12 million in Venue sales from a total investment of just $635,000 AUD.
