Burger King

1. Nisala Ratnayake - Insights Analyst 2. Andrea Spearman - Head of Marketing

Pitchblack Partners *Lead Agency

1. Craig McLeod - Planner 2. Kate Lil - Creative 3. Sam Deane - Creative 4. Jono Key - Managing Director 5. Josh Moore - Creative Director 6. Sacha Moore - Producer 7. Tom Paine - Creative Director

MBM

Will Tran - Business Director

When considering the biblical David and Goliath match-up, it might be difficult to imagine Burger King as the character David. But when New Zealand emerged from a national lockdown in May, that’s exactly where we found ourselves. The nation was COVID-19 free—but Burger King’s troubles had just begun. This is how we embraced a new era of comparative advertising to sling our new burger straight at the iconic Big Mac itself—triumphantly positioning our Big King burger as the most delicious (and best-selling) item in fast food.