CLIENT
Canara HSBC OBC Life Insurance
1. Kamal Luthra - Associate Vice President - Marketing
2. Jyotsana Kaushik - Vice President - Marketing & Sales Process Management
AGENCY
1. Dheeraj Sinha - MD- India & Chief Strategy Officer- South Asia
2. Rajdeepak Das - MD- India & Chief Creative Officer- South Asia
3. Ankit Singh - Sr. Vice President
4. Arjuna Gaur - Executive Creative Director
5. Kaushik Datta - Associate Executive Creative Director
6. Neha Kapoor - Associate Vice President
7. Saumya Tyagi - Brand Strategy Director
8. Shatrunjay Devvrat - Copywriter
SUMMARY
$150 billion worth of insurance policy investments lie unclaimed in India. Despite paying hefty premiums families remained vulnerable, and the category penetration remained at a meager 3.7% of the GDP.
With this campaign, we helped India overcome its cultural inhibitions around death and insurance with a simple solve-The Promise Box. We got families talking and made sure that no promise is kept hidden from the people it is meant for and unlocked one of the most successful months for the brand in terms of new policies sold.
