Friso

Justin Wei - Head of Media Digital Marketing

McCann Shanghai *Lead Agency

1. Angela Gu - Creative Excellence Executive 2. Suzzane Zhang - Head of Planning 3. Kevin Yuan - Senior Creative Director 4. Yao Wu - Strategic Planner 5. Tima Wang - Associate Creative Director 6. Danny Sun - Senior Art Director

80% Moms have no idea about a baby’s bowel movements.In China, there is only 1 pediatrician for every 1587 Moms and children,it becomes very difficult for Moms to see a pediatrician.Friso together with Baidu AI Labs have collaborated to use medical big data.To classify baby poop into 6 types by its color,Volume and shape in three dimensions. And developed the world’s first AI identification poop tool for moms.With just a quick scan, Moms can easily determine the health of their baby’s stool.