CLIENT
IKEA
1. Nicole Hsu - External Communication Manager
AGENCY
1. Zooey Lee - Associate Director
2. Shandy Tang - Business Director
3. Jessie Lin - Supervisor
SUMMARY
IKEA is known for its furnishing inspirations and gallery-style display and brings an element of imagination into one's shopping experience. However, enhancing quality perception is a huge challenge with the stereotype of its low-price and fast furniture image. To upend consumer's expectation, we allowed them to experience solutions with more inspirations in real life by designing a series of experiential activities by cooperating with an existing hotel, and creating unique recommendations for IKEA solutions for every family. And this managed to increase double-digit growth on store visitation, sales, and quality perception.
