CLIENT
IAG
1. Gabrielle Markwick-Brown - Marketing Manager
AGENCY
1. Levi Slavin - Chief Creative Officer
2. Maria Devereux - Executive Creative Director
3. Haylie Craig - Senior Art Director
4. Billy Worthington - Copywriter
5. Lee Lowndes - Group Business Director
6. Katie Lark - Business Director
7. Daniel O'Leary - Project Manager
8.Henry Kozak - Strategy Director
9. Amy Pollok - Senior Strategist
PHD Media
SUMMARY
The average NZ home has over $116,149 worth of contents in it. But 45% of Kiwis don’t believe they have enough stuff to warrant insurance. To help ‘too busy’ Kiwis get a better idea of how much their stuff is worth, we created a ‘reality checker’ tool called Tally. Tally uses a custom data set that generates accurate average values to help people understand the true value of their stuff. State saw the highest contents insurance sales of 2020, with Tally users being 6x more likely to get a quote.
