Grantline Inc. (KFC)

1. Natalie Perez - Chief Marketing Officer 2. Cess Cuartero - Senior Marketing Manager

Ogilvy Manila *Lead Agency

1. Caloy Sambrano - Managing Partner 2. Stella Luce - Account Manager 3. Toni Tiu - Head of Strategy 4. Michael Sicam - Group Executive Director 5. Ela Garcia - Creative Director 6. Malik Bernardo - Copywriter 7. Renz Reyes III - Art Director 8. Euclid Reyes - Art Director

This is how passion beats promotion when 2020’s restrictions could have called for tactics - how KFC engaged a passion point, trailblazing its way into conversations and sales. KFC has 1/3 the stores vs. McDonald’s & Jollibee. With half these stores shut down due to COVID, KFC needed to keep up. As people stayed home, they looked for ways to entertain themselves. This was KFC’s way in: diving into the thriving gaming world, simulating in-store experiences in a place quarantined people flocked to - Animal Crossing. Introducing: Kentucky Fried Crossing.