CLIENT
Grab
1. Krshna Prashant - Assistant Brand Manager
2. Carina Teo - Regional Head of Creative
3. Mindy Yap - Regional Head of Brand
4. Sulin Lau - Regional Country Marketing Head
5. Melinda Foo - Senior Regional Copywriter
6. He Xiang Ng - Regional Associate Creative Director
7. Johanes Cristanto - Software Engineer
8. Lovebbi Suryanto - Senior Content Owner
9. Protik Roychowdhury - Lead Product Manager
10. Iris Chang - Regional Head of Marketing Strategy
SUMMARY
“Tell me, and I forget,
Show me, and I remember,
Involve me, and I understand”.
In 2020, Grab reinvented social impact reporting by turning a stuffy, static 26-page document created after 5 months of data collection that nobody reads, into millions of hyper-personalised reports. Each Personal Social Impact (SI) report surfaced personalised user data, highlighting the unique social and economic impact a single customer can have on his/her community via ordinary transactions in the Grab app.
