CLIENT
KFC Australia
1. Kristi Woolrych - Chief Marketing Officer
2. Sally Spriggs - Marketing Director
3. Ruth Taylor - Marketing Manager
4. Nora-Kate O'Connell - Marketing Director
AGENCY
1. Gavin McLeod - Executive Creative Director
2. Ryan O'Connell - Head of Strategy
3. Luke Hawkins - Creative Director
4. Georgie Waters - Copywriter
5. Felix Ettelson - Art Director
6. Hannah Farrell - Senior Account Manager
MediaCom Australia
PRISM AUNZ
SUMMARY
This is a comforting example of how ground-breaking creativity can and should be deployed to achieve any business objective. Even something as dry and transactional as data acquisition.
KFC Australia grew their database via a branded experiential approach, injecting an extra dose of branded excitement into a unique moment within Australia’s favourite sport, and making it summer’s most irresistible data acquisition magnet.
Cricket and data acquisition would appear unlikely bedfellows, yet the KFC Bucket Ball campaign proves that great creativity can hit every objective out of the park. Literally!
