CLIENT
The Coca-Cola Company
1. Josephine Siow - IMC Manager, Media & Digital
2. Lim Kean Yew - IMC Director
AGENCY
1. Jaz Lee - Creative Director
2. Liew Wai Sim - Client Service Director
MediaCom Malaysia
Saravanan Asogan - SIMA Digital Manager
Momenntum
Nicholas Tay - Project Manager
Virtualtech Frontier
Othniel Nethinim Ak Uma Naga - Chief Technology Officer
Digitas Malaysia
1. Kristen Li Yen De Silva - Account Director
2. Alex Sin - Business Unit Head
3. Lay Jian Yi - Creative Director
SUMMARY
To reverse a worrying trend of declining youth appeal and sales, The Coca-Cola Galactic Bottle campaign engineered an epic cultural crossover between Star Wars and Coca-Cola. Our innovation—the world's first light-up PET bottle instantly became a pop culture sensation and a must-have collectible for the Singaporean youth. The integrated campaign triggered an avalanche of organic Coke-branded Star Wars coverage and conversations—briefly making Singapore the center of the Star Wars universe.
Even Lucasfilm’s President Kathleen Kennedy singled out our campaign as a “best-in-class example of a brand partnership use of [our] assets".
