CLIENT
Procter & Gamble
1. Sharat Verma - Chief Marketing Officer and Vice President, Fabric Care Business for P&G Indian Subcontinent
2.Namrata Agrawal - Brand Director, Ariel India
3. Enakshee Deva - Senior Manager, Brand Communication, Fabric Care, P&G Indian Subcontinent
AGENCY
1. Priyanka Rishi - Client Servicing
2. Vijay Kumar - Art
3. Josy Paul - Chairman & Chief Creative Officer
4. Suraja Kishore - Chief Executive Officer
5. Hemant Shringy - Chief Creative Officer-Copy
6. Karan Nair - Associate Creative Director - Copy
7. Balakrishna Gajelli - Sr. Creative Director
SUMMARY
Ariel – one of India’s leading premium detergent brands decided to change the conversation from stain removal to gender inequality with ‘#ShareTheLoad’ – a provocative social movement that challenged patriarchy. It made an impact on both culture and market, but competition has been quick to up their game. Ariel faced the challenge of exceeding the success of its previous campaign by delivering results on gender equality and brand growth. Bringing an influencer to drive home the point that sharing the load at home can lead to equal sleep made
