CLIENT
Thai Airways
Kittiphong Sansomboon - Director, Brand and Advertising Department
AGENCY
1. Joao Braga - Chief Creative Officer
2. Park Wannasiri - Chief Creative Officer
3. Chatchai Butsabakorn - Creative Director
4. Yannapat Boonkate - Art Director
5. Kunat Chaengcharat - Copywriter
6. Anocha Chaladpru - Client Service Director
7. Wasna Jirasuradej - Account Director
8. Pufah Nuntavisit - Account Executive
9. Parattajariya Jalayanateja - Managing Director
SUMMARY
When COVID forced lockdowns around the world, and travel became impossible, airlines were grounded, and most were forced to eliminate staff. Working with Thai Airways, we launched Destination Menu. A new service that transformed the airline's catering function into a food delivery provider with dishes inspired by destinations around the world. Grossing $600k USD+ per month and keeping over 2,200 people employed, Destination Menu was an idea born from crisis, but which continues to deliver meals and salaries today and into the future.
