CLIENT
Thermos
Hisao Minoshima - Manager, Brand Strategy Division
AGENCY
1. Tomoyuki Sonoda - Business Director
2. Keiya Kimura - Account Supervisor
3. Irin Ko - Planning Manager
4. Keiichiro Takahashi - Associate Creative Director
5. Masaya Abe - Head of film
6. Yoshihiko Inoue - Copywriter
7. Natsumi Iwasaki - Art Director
SUMMARY
Thermos is a manufacturer of flasks, but it seemed distant to the Japanese. Throughout the years, it kept focusing on what is true to life, in the form of a mini docuseries featuring a diversity of Japanese craftspeople working under extreme weathers, soothed by a mouthful of drink at its best temperature—celebrating the simple richness in life enabled by its revolutionary technology. The brand has evolved from being known to being loved, not only in the flask segment, but it also made a significant debut in kitchenware in welcoming its next stage.
