CLIENT
East Japan Railway Company
1. Sei Sakairi - Chief Researcher, Client Director
2. Takami Tateishi - Chief Researcher, Client Director
3. Tomoki Kobayashi - Researcher, Client Supervisor
4. Yuhei Soda - Researcher, Client Supervisor
AGENCY
1. Shunsuke Kakinami - Executive Creative Director, Conceptor
2. Mai Kaneda - Creative Director, Experience Designer, Copywriter, Integrated Producer
3. Jun Oizumi - Group Creative Director, Art Director
4. Yukiko Yamada - Art Director
5. Jin Somemiya - Digital Director
banana design
Takafumi Miki Mickey - Creative Director, Art Director, CEO
SUMMARY
As the aging of the society is progressing, self-improvement for mind and body is a natural desire many people have regardless of age.
‘TRAIN’ing is a smartphone app turning the value of trains from a place for travel into a place that enables passengers to become healthier. By utilizing the iBeacon geo-fencing technology, the app provides each passenger optimal coaching instructions each of which is compiled from hundreds of mindfulness/workout exercises all of which have been developed by professional trainers.
East Japan Railway, making travel time more meaningful for health.
