CLIENT
Lotto NZ
1. Annemarie Browne - Chief Marketing Officer
2. Leah Neilson - Head of Marketing
3. Genna Duff - Senior Marketing Communications Manager
AGENCY
1. Damon Stapleton - Regional Chief Creative Officer, AU/NZ
2. Mike Felix - Creative Director
3. Brett Colliver - Creative Director
4. Kate Lines - Lead Business Partner
5. Haylee Killip - Business Director
6. Judy Thompson - Executive Producer
7. Samantha Royal - Senior TV Producer
SUMMARY
This is a story about how you should always reach higher, even when you think you've reached your peak. For the very first time in 2020, Lotto's annual 'Imagine' brand campaign went a step further than previous campaigns to bring viewers closer to the thrill of winning Lotto. Future-proofing the longevity of Lotto, while retaining the spirit of what makes Lotto so special to Kiwis. Marking a new chapter for a much-loved brand. And in doing so, increasing the amount of money Lotto could give back to NZ communities.
