CLIENT
PChome 24h Shopping
1. Dora Chung - Synergy Business Development Director
AGENCY
1. Richard Yu - Regional Chief Creative Officer, Greater China
2. Szhui Liu - Associate Creative Director
3. Julian Chang - Senior Art Director
4. Eva Wu - Copywriter
5. Jean Chou - Senior Account Director
6. Bonnie Kuo - Senior Account Executive
7. Wendy Hsu - Head of Business Solution
SUMMARY
Due to COVID-19 outbreak, stray animal shelters in Taiwan were faced closure and adoptions events were unable to proceed as usual, which greatly affected the chances of adoption.
PChome 24h Shopping, took advantage of the most popular media during the outbreak, the ecommerce’s “shipping box” to raise the visibility of stray animals issue.
With 0 media budget, related posts got over thousand shared, nearly 4000 interactions, reached more than 100,000 people. The number of adoptions increased tripled, with 21 dogs and cats in September, 26 dogs and cats in October.
