CLIENT
Hindustan Unilever
1. Priya Nair - Executive Director, HUL & VP – Beauty and Personal Care South Asia
2. Harman Dhillon - Vice President – Hair Care, Dove Masterbrand
AGENCY
1. Hephzibah Pathak - Vice Chairperson & Chief Client Officer, India
2. Walter Noronha - Executive Vice President, Account Management
3. Sanam Chowdhry - Client Services Director
4. Harshad Rajadhyaksha - Chief Creative Officer, India
5. Kainaz Karmakar - Chief Creative Officer, India
6. Zenobia Pithawalla - Senior Executive Creative Director
7. Mihir Chanchani - Executive Creative Director
8. Abigail Dias - Senior Vice President, Planning
Chrome Pictures Media
Mindshare Mumbai
MSL Group Mumbai
SUMMARY
90% of Indian women have arranged marriages and are subjected to the cruel practice of ‘the beauty test’ in the match-making process, that diminishes their self-esteem. ‘Stop The Beauty Test’ was movement to create meaningful change and a step towards achieving Dove’s ambition of an inclusive world where women enjoy beauty on their own terms. The campaign made headlines and got the nation talking about the issue. It resulted in a significant improvement in positive brand perceptions, a 10% increase in brand love and a 25% increase in consideration.
