CLIENT
Procter & Gamble Hygiene and Health Care
1. Varsha Rawat - Brand Director
2. Chetna Soni - Senior Director and Category Head (Feminine Care)
3. Rohini Miglani - VP Brand Building Integrated Communications
4. Smiti Jain - Brand Director
AGENCY
1. Andrea Dsouza - Brand Service Partner, Account Management
2. Dheeraj Sinha - CEO & Chief Strategy Officer - South Asia
3. Rajdeepak Das - CEO & Chief Creative Officer - South Asia
4. Noor Samra - Associate VP Strategy
5. Anjali Kamath - Brand Strategy Director
6. Sonal Chhajerh - Executive Creative Director
SUMMARY
India has one of the lowest female labour forces in the world. A big reason for this is periods! Yes, periods make 23 million girls drop out of school; crushing their dreams of becoming a doctor, nurse, teacher someday. Whisper, passionate about ‘Keeping Girls In School’ wanted to change this. We organised a pad donation drive, a petition (with UNESCO) to add period education in schools and provided period education online. Resulting in 12% top line growth, 11 million packs donated, 1 million+ petitions; 3 million girls educated on periods.
