The Royal Australian Mint

1. Mark Cartwright - General Manager Sales, Marketing and Distribution 2. Nicolle Keyes - Marketing & Communications Manager 3. Chris Bowler - Sales Manager 4. Frederica Heacock - Consultant Creative Director

Saatchi & Saatchi Melbourne *Lead Agency

The Donation Dollar is a $1 coin specially created to give, not spend. It was designed to help improve the fortunes of all charities and causes at once, at a time when coin donations were severely impacted. With up to 53% of Australians donating a Donation Dollar when found, a commitment to creating 25 million Donation Dollars in total, and each coin staying in circulation for for 30 years, this idea will continually prompt Australians to give more to charities, more often, for decades to come.