CLIENT
WorkSafe Victoria
1. Carly Britt - Senior Marketing & Communications Advisor Business Communications, Marketing
AGENCY
1. Richard Hayes - Client Services Director
2. Andrew Woodhead - Creative Director
3. David Budd - Head of Design
4. Simon McCrudden - Chief Strategy Officer
5. Ellen Woods - Copywriter
6. Megan Latter - Art Director
7. Marnie Dunn - Business Director
8. Melina Flood - Producer
9. Cinnamon Darvall - Head of Broadcast
SUMMARY
Victorian farmers represent 3% of the workforce, but approximately 30% of all workplace deaths. This incredibly dangerous industry is highly resistant to change with only 39% of Victoria farmers believing that safety is a priority for them. This culture change campaign focusses on the hardest to engage audience – family farmers who believed they were bulletproof and didn’t need to be told what to do. The campaign has started a 5-year culture change within the industry and has seen dramatic changes in how farmers see their role in workplace safety.
