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MPL
The Brainy Game

RAN IN: India (National)

CLIENT
Galactus Funware Technologies

1. Abhishek Madhavan - Sr. Vice President

AGENCY
The Womb Communications *Lead Agency

1. Dhaval Jadvani - Account Management Head 2. Navin Talreja - Co Founder 3. Kawal Shoor - Co Founder 4. Suyash Khabya - Creative Head 5. Gunjan Gaba - Sr. Copywriter 6. Shreyas Manjrekar - Creative Lead 7. Vijay Majumdar - Vice President 8. Arunava Sen - Marketing Manager 9. Ipshita Khan - Planning Partner


SUMMARY

Presenting the esteemed brand ambassadors of Fantasy Cricket Gaming Apps this IPL (The Indian super bowl of advertising) - MS Dhoni. Sachin Tendulkar. Rohit Sharma. Gautam Gambhir. Sourav Ganguly. A human-sized brain. Who do you think stood out in a cluttered parity category? Delivered a whopping 3X jump in revenue? And 88% increase in new users? Read on to know more.


Hero Medium: TV

Audience: Young people (20-35)

Objectives: Increase sales, volume, increase market share

Language: English