AGENCY
1. Nihar Das - WPP Black Ops Lead
2. Prajat Khare - Media Director
1. Leo Savage - Executive Creative Director
2. Danni Mohammed - Executive Creative Strategy Director
3. Nathan Wilson - Global Integration Lead
4. Ken Mitani - Creative Director
5. San Takashima - Executive Producer
6. Sudhir Pasumarty - Creative Director
7. Graham Drew - Creative Consultant
8. Siddika Dehlvi - Executive Creative Business Director
SUMMARY
#CHANGEDESTINY is at the heart of the SK-II brand philosophy that celebrates how destiny is not a matter of chance, but a matter of choice.
As an official sponsor of the Olympics, we brought to life the different aspects of toxic social pressures that women athletes face on and off the playing field, through the power of film and storytelling.
Women around APAC connected to SK-II’s storytelling, identifying with the trials these Olympic medalists undergo. Resulting in 1.4 Billion views, 99% positive sentiment and an impressive 11% increase in sales!
