CLIENT
KFC Australia
1. Kristi Woolrych - Chief Marketing & Information Officer
2. Nora-Kate O’Connell - Marketing Director
3. Warren Mo - Digital Marketing Manager
AGENCY
1. Ryan O’Connell - Chief Strategy Officer
2. Rachel Pool - Head of Strategy
3. Shaun Branaghan - Group Creative Director
4. Chad Edwards - Design Lead
5. Isabella Smith - Copywriter
6. Dan Greenberg - Account Director
7. Cindy Diep - Account Manager
MediaCom Sydney
Ogilvy PR Sydney
Geronimo Sydney
AKQA Sydney
SUMMARY
How KFC Australia secured sustainable ecommerce growth through an Augmented Reality game that asked Aussies to find virtual buckets in exchange for winning bucketloads.
The game employed behavioural science theory to get players to value rewards more and encourage ‘sticky’ behaviour within KFC’s ecommerce channel.
Shying away from superficially branded, promotional games that deliver short-term sales to a fully gamified brand experience which brought new customers in and drove bucketloads of incremental value to the business.
