Mondelēz Kinh Do

1. Nikhil Rao - VP Marketing - SEA 2. Simon Crowther - Marketing Head 3. Phan Thi Ngoc Tung - Marketing Manager 4. Nguyen Thi Van Anh - Brand Manager 5. Sameer Yadav - Marketing Head - Vietnam

Publicis Vietnam *Lead Agency

1. Raphael Almazan - Art Director 2. Ravi Raman Iyer - Integrated Planning Director 3. Anish Kotian - Managing Director 4. Kim Chi Nguyen - Account Director 5. Andy Soong - Executive Creative Director

Spark Foundry Vietnam

The Challenge One of Vietnams biggest festivals Trung Thu was losing relevance, especially in a military lockdown The Insight Nostalgia is a powerful trigger to get people to celebrate a festival by rekindling past memories of it The Idea Keep festive stories alive virtually Bringing the Idea to Life We developed AI Technology to bring alive old festive photos and co-created content so people can experience the festival in a lockdown The Results We reached 47 million people with 14 million engagements & grew ecommerce by 8%YOY