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Cadbury Bournvita
Bournvita Presents Get The Message

RAN IN: India (National)

CLIENT
Mondelēz India

1. Ashwin Chandran - Sr. Brand Manager 2. Team Mondelez

AGENCY
Ogilvy Mumbai *Lead Agency

1. Mayuri Shukla - Sr. Vice President, Account Management 2. Team WPP- Ogilvy & Wavemaker


SUMMARY

Bournvita makes Mental-Health as critical as Immunity during Covid. While Indian parents chased immunity during pandemic, 2020 NCRB data revealed that a total of 11,396 kids died by suicide in India, which was 31 deaths per day! Reason being emotional trauma from social confinement, which parents weren’t noticing. Bournvita wanted mental-health to be as critical as immunity. We launched ‘Get The Message’, breaking the 4th wall to awaken parents. Successfully got over 1.5 million parental sign-ups, making them focus on an equally focus on Mental-Health as much as Physical Health.


Hero Medium: Branded Content

Audience: Parents/Families

Objectives: Build brand equity, Increase brand loyalty, Retain Existing Customers

Language: English