CLIENT
Tourism New Zealand
1. Brodie Reid - Director Marketing
2. Jill Chestnut - Global Brand & Content Manager
AGENCY
1. Tony Bradbourne - Chief Creative Officer
2. Stu Mallarkey - Executive Creative Director
3. Rory Gallery - Chief Strategy Officer
4. Ed Gunn - Strategy Director
5. Sarah Shepherd - Creative Director
6. Caroline Logan - Group Business Director
7. Amelia Daly - Sneior Business Director
8. Isabeau Brimeau - Business Manager
SUMMARY
Covid affected many industries, but none more perilously placed than Tourism New Zealand (TNZ).
With international tourism halted, TNZ were forced to majorly pivot or risk economic crisis.
So for the first time since the 1980s, they advertised to New Zealanders (Kiwis). The goal being to convince Kiwis to holiday and spend as if they were tourists.
Introducing ‘Do Something New, New Zealand’.
A completely integrated campaign that constantly found new ways to encourage Kiwis to do new activities. It became famous, changed attitudes, and helped save NZ’s tourism economy.
