AGENCY
1. Tony Bradbourne - Chief Creative Officer
2. Lisa Fedyszyn - Executive Creative Director
3. Jonathan McMahon - Executive Creative Director
4. Arnya Karaitiana - Creative Director
5. Tom Johnson - Senior Copywriter
6. Kimberly Scott - Art Director
7. Kelly Grindle - Head of PR and Influence
8. Briar Rowsell - Media Director
9. Priyanka Patel - Group Business Director
10. Isabeau Brimeau - Senior Business Manager
SUMMARY
We needed to increase awareness and understanding of Motor Neurone Disease for MND NZ.
The debilitating nature of MND means that overtime your muscles deteriorate to a point where you lose the ability to use everyday items.
To demonstrate this, we created ‘David’s Unusables’ – a media-led idea that digitally charted the ‘real-life’ decline of David Seymour by selling items he could no longer use on NZ’s leading e-marketplace -TradeMe.
The creative use of this platform captured nationwide attention and drove home the effect of the disease in the process.
