PX Mart

1. James Liu - Head of Marketing 2. Mei Yun Luan - PR Manager

Ogilvy Taipei *Lead Agency

1. Minguay Yeh - Chief Strategy Consultant 2. Amy Shih - Chief Strategy Officer 3. Ethan Lee - Strategy Director 4. Jimmy Fan - Senior Strategist 5. Vivian Tsao - Senior Strategist 6. Giant Kung - Chief Creative Officer 7. Matt Wu - Creative Director 8. Lisa Hsu - Creative Director

According to Kantar, PX Mart is the most leading supermarket in Taiwan. Its value-for-money image makes it the must-visit supermarket for mums, however, young people see it as a place of thrifty. Young people know that PX Mart can help them save money, but they don’t fancy the brand due to its thrifty image. We transformed its thrifty image by leveraging fashion, fitness, and living attitude in the consecutive years. PX Mart membership under age of 30 grew 30% per year and becomes the most visited supermarket for young generation.