CLIENT
Skinny
1. Ally Young - Brand Lead
AGENCY
1. Emma Carpenter - Business Director
2. Gracie Taylor - Awards Manager
3. Amy Pollok - Senior Strategist
4. Thomas Darlow - Creative Director
5. Beth O'Brien - Creative Director
6. Michael Swinburn - Senior Copywriter
7. James Cummins - Business Director
8. Levi Slavin - CCO
9. Natasha Gill - Head of TV
SUMMARY
In 2018, Skinny was struggling.
It was the smallest player in NZ’s telco market.
In one fell swoop, it lost almost half its distribution.
Brand measures were stalling, and revenue was declining.
The future looked uncertain.
The big guys had finally won.
But we had one chance to supercharge our growth against the odds.
We changed our target, turned it into a proposition, and delivered it to the whole of New Zealand.
In the end, we grew customers, who stayed longer and spent more with Skinny than ever before.
