Department of Social Services

1. Amanda Petrass - Campaign Director

BMF Sydney *Lead Agency

1. Alex Derwin - Chief Creative Officer 2. Christina Aventi - Chief Strategy Officer 3. Stephen McArdle - CEO 4. Jennifer Rhodes - Head of Effectiveness & Data Strategy 5. Rees Steel - Associate Creative Director 6. Casey Schweikert - Associate Creative Director 7. Pia Chaudhuri - Executive Creative Director 8. Richard Woods - Head of Account Management 9. Victoria Venardos - Account Director

Many social marketing ideas create awareness for a short time with disarming activations. They burn bright then fade. Stop it at the Start is an enduring idea, changing a generation, with positive impacts being built on with each new phase. From recognising the excuses we make for disrespect allow violence against women to grow, to reconciling people’s own role, and finally responding with “Unmute Yourself”. Stop it at the Start remains what the former Australian prime minister called “one of the most effective government advertising campaigns I’ve ever seen.”