CLIENT
McDonald's Philippines
1. Oliver Rabatan - AVP for Marketing and Channels
2. Fidel Balbieran - Senior Marketing Manager
AGENCY
1. Raoul Panes - Creative, Copywriter
2. Kat Gomez-Limchoc - Executive Creative Director, Copywriter
3. Roz Patino - Creative Director, Art Director
4. Justine Racho - Director
5. Arjohn Yabut - Director
6. Judy Medina - Account Management Director
7. Rica Medina - Account Director
8. Ricky Santiago - Account Manager
SUMMARY
The Philippines remained to be the last country in the world with classrooms shuttered by Covid-19.
This is the story of how McDonald’s transformed its unused party rooms (also shuttered by pandemic restrictions) into lively classrooms to help students and teachers struggling with the distance learning system.
Piloted in 2020 and expanded in 2021 into 249 locations all over the country, McDonald’s Classroom helped redefine the brand experience in the new normal, and not only generated fame for the brand, but uplifted Filipinos’ trust in the company.
