CLIENT
Campus Activewear
1. Prerna Aggarwal - Chief Marketing Officer
AGENCY
1. Kawal Shoor - Founder
2. Navin Talreja - Founder
3. Rohit Mani - Strategy Lead
4. Nikhil Pillai - Strategy Partner
5. Pranav Shetty - Strategy Partner
6. Shreya Patel - Brand Partner
7. Sarita Crasto - Business Head
8. Arnab Manna - Creative Partner
9. Shreyas Manjrekar - Creative Partner
SUMMARY
What does an impending death bell sound like to a brand?
For Campus, India’s largest shoe brand, it was the realisation that the youth in the world’s youngest country would rather buy fakes of international brands than be associated with a brand uncool to their generation. This case illustrates how Campus was able to prop itself as a legitimately fashionable brand and increase sales by 34% for the festive quarter by communicating to the youth in India’s national language – dance. Just one that has never been seen before.
