CLIENT
McDonald's India
1. Shashank Golani - Associate Director - Marketing, Digital & PR
2. Arvind RP - Director -Marketing, Digital & PR
3. Archana Kandankerry - Marketing Manager
4. Aishwarya Sundaram - Marketing Manager
AGENCY
1. Delon Mascarenhas - SENIOR VICE PRESIDENT & BUSINESS PARTNER
2. Mehak Jaini - VICE PRESIDENT-STRATEGY
3. Harshada Menon - GROUP CREATIVE DIRECTOR
4. Siddhesh Khatavkar - GROUP CREATIVE DIRECTOR
5. PALLAVI CHAKRAVARTI - CREATIVE HEAD – WEST
6. Rahul Mathew - Chief Creative Officer
SUMMARY
McDonald’s has been a vociferous supporter of the DEI agenda – but it’s not restricted to communication alone. Because inclusivity for the disabled isn’t just about infrastructural or access-oriented inclusion, its inclusion into the simple pleasures of life – like enjoying your favourite western fast food. And just like a burger is enjoyed with both hands, the onus of inclusivity lies with both - the abled & disabled. In 2021, McDonald’s co-opted the abled to spread awareness for the disabled by including them in the conversation on disability.