CLIENT
Mediacorp
1. Oliver Chong - Head, Marketing & Communications
2. Dawn Ong - Senior Brand Manager (Marketing)
3. Dasheng Toh - Head, Commercial Planning & Solutions
AGENCY
1. Rowena Bhagchandani - CEO
2. Joji Jacob - Creative Partner
3. Dalton Choo - Senior Art Director
4. Ishan Venkat - Senior Copywriter
5. Yan Ting Tan - Senior Account Manager
6. Sha Omar - Senior Account Director
7. Skanda Lokeshwaran - Senior Strategist
SUMMARY
Due to the pandemic, 350+ buskers were banned from performing on the streets of Singapore as part of COVID-19 safety measures. This left our buskers, who already do not earn much, with no income from busking for over a year. Our buskers are an integral part of Singapore’s art scene, contributing to the vibrancy of Singapore’s art and culture. As a national media network and champion of local creativity, Mediacorp wanted to make a positive change in the lives of our street performers and help them earn a sustainable income.
