Procter & Gamble

1. Varsha Rawat - Brand Director, Design
2. Akhil Meshram - Senior Marketing Director
3. Jasnoor Sibia - Brand Director

Leo Burnett Mumbai *Lead Agency

1. Dheeraj Sinha - CEO, Leo Burnett - South Asia & Chairman, BBH - India
2. Rajdeepak Das - CEO & Chief Creative Officer, South Asia Management
3. Sachin Kamble - National Creative Head
4. Noor Samra - Senior Vice President, Strategy & Planning
5. Sonal Chhajerh - Group Executive Creative Director

Every year 23 million girls drop out of school. One chapter that could save them, was never printed in schoolbooks due to a taboo against menstruation. We created history and wrote the Missing Chapter explaining the biology behind periods. It was read out in our film, through news readers on TV, by citizens on social media. Local artists from 25 states painted the chapter on school walls creating hand-painted native wall-art, for girls living in media-dark areas. Petition to include it in schoolbooks was committed to by key state governments.