CLIENT
Hero MotoCorp
1. Gaunikjeet Singh General Manager, Scooters
2. Geetika Bisla - Marketing Head
3. Ranjivit Singh - Chief Growth Officer
AGENCY
1.Prasoon Joshi - Chairman (APAC)
2. Jitender Dabas - Chief Operating Officer & CSO
3. Ankit Sharma - Vice President, Planning
4. Trishla Jhaveri - Strategic Planner
5. Souvik Datta - Executive Creative Director
6.Anand Bhushan - Executive Creative Director
7. Nikhil George - Senior Creative Director
SUMMARY
In India, social mobility of women was bound by their physical mobility. To liberate women socially, it was critical to unshackle their physical mobility. Hero Pleasure, India’s first scooter for women, pioneered women’s liberation by enabling their personal mobility. But society resisted this liberation. They discouraged women’s mobility by insulting their driving abilities. Hero Pleasure turned this prejudice into pride by showing the society what all liberated women are driving – homes, offices, countries. Our movement unlocked growth and garnered interest in the product as well as brand beliefs.
