CLIENT
Suncorp Insurance
1. Mim Haysom - EGM Brand and Marketing
AGENCY
1. Emma Montgomery - CEO
2. Andy Fergusson - ECD
3. Marijke Spain - Associate Creative Director
4. Catherine King - Chief Strategy Officer
5. Abigail Dubin-Rhodin - Strategy Director
6. Amanda Wheeler - Chief Client Partner
7. Shae Jones - Senior Business Director
SUMMARY
Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. And 97% of disaster funding is spent on rebuild/recovery and only 3% spent on prevention. To break the cycle, Suncorp Insurance shifted its long-term strategy from one of supporting ‘recovery’ to one of enabling ‘resilience’. Over the last three years, this has led to multiple brand acts and industry-leading products that are shaping the insurance landscape and resulting in long term success that proves resilience is the most valuable thing an insurer can now offer.