CLIENT
Skinny
1. Ally Young - Domain Chapter Lead - Brand Marketing
2. Frith Wilson-Hughes - Social Chapter Lead
AGENCY
1. Simon Vicars - Chief Creative Officer
2. Hadleigh Sinclair - Group Creative Director
3. Charlotte Upton - Art Director
4. Callum MacDonald - Copywriter
5. Lucy Grigg - General Manager
6. Jono Fellet - Senior Business Director
7. Amy Pollok - Planning Director
8. Anna Flaws - Producer
SUMMARY
Skinny. A telco who believes in low prices, and happy customers.
They want big attention, but won’t waste their customers money on big name celebrities.
So in 2022, we open-sourced their brand campaign to the public. The entire country could record Skinny’s new campaign on their mobile…for free.
34 unique radio scripts, on buses and billboards and bar coasters, each one tailored to its location.
A guerrilla OOH campaign, that evolved into a radio campaign, that delivered a 34% increase in new customers yoy. Our most effective recruitment campaign ever.
