CLIENT
Tourism New Zealand
1. Jill Chestnut - Global Manager Brand & Experience
AGENCY
1. Charlotte Marks - Joint Head of Planning
2. Priya Patel - Group CEO
3. Matty Burton - Group CCO
4. Rupert Price - Group CSO
5. Gary Steele - DDB Chief Creative Officer
6. Kate Heatley - Lead Business Partner
RUN
1. Raymond Otene McKay - Chief Creative Officer
2. Laura Cibilich - Design Director
3. Ariana Stone - Cultural Director
Mindshare Melbourne
SUMMARY
Prior to New Zealand’s borders closing, Australia was our biggest tourism market. In 2022, it was crucial we enticed Australian holidaymakers back to New Zealand. But, why would you visit your next-door neighbour when the world world is accessible for the first time in two years? Enter ‘IF YOU SEEK’; a campaign that compelled Australians to see New Zealand in a new light and come visit for unique experiences. And so, they did. When borders re-opened, Australians returned in their droves and spent more on average than they had pre-pandemic.
