AGENCY
1. Nopadol Srikieatikajohn - Chairman
2. Gumpon Laksanajinda - Chief Creative Officer
3. Kraichit Chareonpanish - Creative Director
4. Atitaya Promsuwan - Creative Group Head
5. Jiraporn Dechraksa - Art Director
6. Chanitta Kaenchan - Copywriter
7. Sasipa Mongolnavin - Group Strategy Director
8. Bodin Witta - Senior Manager, Strategy
9.Varisara Srisukh - Associate, Strategy
10. Niwat Rungruangworawat - Group Business Director
SUMMARY
‘Love Your Gut’ by Dutchie Yoghurt proved to drive a bigger purpose on the most overlooked health, the Gut Health, admist the rising trend of functional food. The campaign strategically makes the matter easy to digest by ‘metaphor-ing’ how we take care of Gut to the familiar behavior of e-commerce… a delivery that never arrives. In the end, a new health agenda of ‘loving your gut before anything’ was formed, with outstanding results of surpassing KPI by 56% and closing the gap by turning from an irrelevant flavorful snack to functional food.
