CLIENT
IPDC Finance
1. Tareq Islam Shuvo - Head of Strategy, Brand & Corporate Communication
2. Amira Amin - Assistant Manager, Marketing & Communication
AGENCY
Grey Advertising Bangladesh *Lead Agency
1. Afzal Mahboob - Chief Executive Officer
2. Syed Mohammad Tariq - Chief Operating Officer
3. Bitop Das Gupta - Vice Président & Head of Strategy
4. Nurur Rahman Bachchu - Executive Creative Director
5. Nurul Islam Bhuiyan - Associate Creative Director
6. Jihad Bin Tahzeeb - Account Director
7. Nuhash Anjum Khan - Account Manager
8. Iffat Oishi - Sr. Account Executive
SUMMARY
Bangladesh has always held a high place in the world rankings when it comes to child marriage. Considering the girl child as a burden on the limited earnings of the poor parents has been the main reason behind this. The Child Marriage Prevention Loan by IPDC addresses this very age-old mindset by turning the burdens into assets. The disadvantaged parents get the opportunity to set up their own businesses if they sign a contract and pledge to not marry their underaged daughter off and keep investing on the girls' education.
