Coca Cola (China) Beverages

1. Ibrahim Salim Khan - Head of Category
2. Selwyn Low - Creative Director
3. Rain XW Yang - Consumer & Shopper Connection Planning Manager
4. Cathy Zhang - Marketing Manager
5. Melody Zhang - Marketing Manager

Ogilvy Shanghai *Lead Agency

1. Arvind Srivastava - Chief Strategy Officer, Asia
2. Marc Wang - Group Creative Director
3. Weikang Zhao - Associate Creative Director
4. Callum Ng - Associate Creative Director
5. Gin Jiang - Senior Account Manager

THIS IS HOW SPRITE LAUNCHED ITS FIRST-EVER GLOBAL PLATFORM, DEVELOPED IN CHINA, BY EVOLVING ITS ASSOCIATION WITH ‘COOLING DOWN’ TO GROW RECRUITMENT AND REVENUE BEYOND SUMMER. For decades Sprite China positioned its lemon-lime edge as the ultimate way to beat summer heat creating a seasonal demand spike which tapered off, leading to seasonally skewed recruitment, and flattening revenues. Sprite reframed its benefit of ‘Cooling Down’ from physical heat to mental heat with its first-ever global platform, created in China - ‘Heat Happens’, to become relevant year-round, growing recruitment and revenues.