McDonald's Philippines

1. Oliver Rabatan - Chief Marketing Officer

Leo Burnett Manila *Lead Agency

1. Judy Medina - Head of Account Management
2. Raoul Panes - Chief Creative Officer
3. Carl Urgino - Creative Director, Head of Art
4. Rey Tiempo - Head of Experience and Innovation
5. Brian Lumanog - Associate Creative Director
6. Chary Chu - Creative Team Head
7. Paolo Roa - Creative Team Head
8. Sofia Tawasil - Senior Copywriter
9. Stephanie Tan - Senior Art Director

Any gamer will agree : burger, fries and sundaes in video games, despite being unbranded, look just like McDonald’s. Staking its claim on ALL GAMING FOOD, McDonald’s collaborated with the country’s biggest gaming influencers to invite gamers to screengrab virtual grub, brand them #ThisIsMcDonalds and redeem corresponding McDelivery coupons IRL. While other brands negotiated with one publisher at a time, this cross-gaming hunt effectively tagged McDonald’s grub in over 350 different gaming titles, boosting not only brand engagement but also McDelivery sales.